Montana Diaries Creative Business Blog
creative business resources, Shownotes, extra media, and links from the pod!
Building a brand that has NO competition ft. Eden Strader!
Eden Strader is a six figure photographer turned business coach who inspires creative entrepreneurs, artists, and makers to build a life of artistic growth, wealth, and personal power with carefully curated strategies in marketing, mindset, sales strategy, and self care through excavating her client's unique brand of magic. Everything Eden Strader is based on the concept that we should be building our dream businesses in order to have our dream lives - not stopping at the business as the final destination.
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
HOW TO BUILD A BRAND THAT HAS NO COMPETITION
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
Build a brand that has NO competition!
Welcomeeee back to the pod — I’m so stoked to present this conversation with the lovely Eden Strader. Eden and I align so much on our values in business, it’s honestly insane. We both believe in building businesses that enable your dream LIFE. In this candid conversation, we chatted all about the evolution Eden’s business + brand andddd how she found her voice in the industry AND her life. This is a MUST listen.
A chat w/ Eden Strader:
We chat about Eden’s progression from good-girl mormon/Utah wifey to openly queer NYC badass creative
Finding your unique voice
Showing up online + being polarizing
Vanity metrics vs. bookings
Soooo much in between.
The fastest way to grow an elopement photography and videography business in 2023
The fastest way to grow an elopement photography and videography business in 2023
Hellooooo and welcome back to the Montana Diaries podcast, I’m Shayna and I’m so stoked you’re here as always — today’s episode is features a chat with my dear friend Devin of Backcountry Bohemians. Devin and I are obsessed w/ what we do andddd we’re hosting a content retreat in New Mexico this June! In this conversation, we go over the obstacles that are holding our fellow elopement photographers + videographers back from growing their businesses and finding the sucess they so desperately want…and that we want for them!
Join Devin + Shay Thursday April 20th at 8PM Mountain / 7PM Pacific to blow upppp your elopement photography/videography business.
HERE’S JUST SOME OF WHAT YOU’LL LEARN IN THIS FREE CLASS:
Booking high ticket ($10,000+) destination weddings and elopements (yes, even during a recession)
Portfolio building w/ purpose: how to build a portfolio that helps you book dream weddings
Nurturing vendor relationships, collaborating, and growing w/ your community
Getting the max return on investments in your business: making the most of every dollar you spend to grow your biz
The fastest way to grow an elopement photography and videography business in 2023
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
The fastest way to grow an elopement photography and videography business in 2023
Hellooooo and welcome back to the Montana Diaries podcast, I’m Shayna and I’m so stoked you’re here as always — today’s episode is features a chat with my dear friend Devin of Backcountry Bohemians. Devin and I are obsessed w/ what we do andddd we’re hosting a content retreat in New Mexico this June! In this conversation, we go over the obstacles that are holding our fellow elopement photographers + videographers back from growing their businesses and finding the sucess they so desperately want…and that we want for them!
Andddd we want to continue this conversation in our free class, and in our New Mexico content retreat! I hope to see you at both!
Perfectionism is literally ruining your life and business lol
2023 Content Marketing Strategy for Creative Business — Hellooooo and welcome back to the Montana Diaries podcast, I’m Shayna and I’m so stoked you’re here as always — today’s episode is on literally my favoirte topic in the universe when it comes to creative business, which is creative business content creation strategy— I really just want to dive deeepppp on content in 2023, and I want to go hard on quantity and on service, so truly helping people on the photo/video side of my business and the business education side — I am such a huge believer in content marketing and I think brands will win when they go hard on content — can you tell I’m deep into Gary V’s universe!? I’m so bought in though, and if I can get you to buy in just a little I really really really think we can majorly impact the success of your business.
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
PERFECTIONISM: TASTE VS. TALENT, PROCRASTINATION AND FEAR, MESSY ACTION, AND MORE!
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
Perfectionism is literally ruining your life lol
Hellooooo and welcome back to the Montana Diaries podcast, I’m Shayna and I’m so stoked you’re here as always — today’s episode is centered around one core principle that I know in my bones is true and I hope you can internalize: perfectionism will literally ruin your life and business. Fun!
A CONVERSATION ON PERFECTION:
Real stories from my life + business centering on perfection
Taste vs. Talent
Ira Glass on “The Gap”
Messy action
Liz Gilbert: “Done is better than good.”
Okay, friends, that’s really what I have for you for this episode — I really really really hope you’ll leave this episode with a new perspective on perfectionism and you’ll, like…knock it off and just take some sort of messy action today, just make something, literally anything.
In-Depth Q/A Business Coaching Call w/ Videographer Alexandra
Alex is a beautiful soul + a new videographer on the scene — she attended my very first content day last fall and she’s always had the most thoughtful questions on business, client relations, and creativity, so I knew she’d be the PERFECT first live coaching call on the Montana Diaries podcast. Alexandra serves the Missoula, MT area + beyond and you can follow along with her work + business journey at the links below!
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
LIVE COACHING CALL w/ ALEXANDRA: ACTION ITEMS TO DO EACH DAY/FIGURING OUT A SCHEDULE, WHAT TO DO IN THE FIRST TWO YEARS OF BUSINESS, OVERCOMING PERFECTIONISM AND EGO, WORKING FOR FREE, AND SO MUCH MORE
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
In-Depth Q/A Business Coaching Call w/ Videographer Alexandra
Helloooo and welcome back to the Montana Diaries Podcast, I’m Shayna and I’m so stoked you’re here today because we have my very first live coaching call on the podcast with a really beautiful soul + up and coming videographer Alexandra Donaldson. Alex attended my very first content day last fall and she’s always had the most thoughtful questions on business, client relations, and creativity, so I knew she’d be the PERFECT first live coaching call on the Montana Diaries podcast. Alexandra serves the Missoula, MT area + beyond and it’s been such a pleasure to follow her growth as an artist and business owner so far, I know there’s so many amazing things coming her way because honestly this girl just works her ass off and implements like no other.
If you listen to this episode and you love it then apply to be on an episode like this yourself to ask alllll of your burning creative biz questions — just DM me at @shayna_lloyd or email me at shayna@montanadiaries.com to apply
APPLY FOR 1x1 COACHING WITH SHAY: montanadiaries.com/coaching to apply; My coaching clients can expect personalized PDFs recapping what we go over in our calls after each session, complete with super specific, actionable homework to help you get closer to your goals. I’m a business coach for action takers — no over-researching or learning as a form of procrastination. If that sounds like your thing, then go to montanadiaries.com/coaching
Alsoooo if you want to get on the wait list to be the first to know about my in-person education and content days, aka how I met Alex, then info on that can be found at montanadiaries.com/content-days — Everyone who signs up to that list also gets a free educational PDF called Portfolio Building with Purpose…anndddd, ya know, it’s exactly what it sounds like. I teach you how to build your portfolio with strategy in mind.
AN-DEPTH Q/A W/ AN UP-AND-COMING VIDEOGRAPHER
ACTION ITEMS TO DO EACH DAY/FIGURING OUT A SCHEDULE
WHAT TO DO IN THE FIRST TWO YEARS OF BUSINESS
OVERCOMING PERFECTIONISM AND EGO
WORKING FOR FREE
WHAT DOES “IDEAL CLIENT” EVEN MEAN??
Anndddd that was a live Q/A with videographer Alexandra Donaldson— how amazing is she!? I really do love how thoughtful and intentional this woman is, and I encourage you to go give her a follow on IG to follow along with her business journey. I expect great things from her! Remember to email me to be on a live coaching episode, applying for real intensive 1x1 business coaching with me complete with actionable homework, getting on board with an in-person education event, you know…all the things. Links are below!
2023 Content Marketing Strategy for Creative Business
2023 Content Marketing Strategy for Creative Business — Hellooooo and welcome back to the Montana Diaries podcast, I’m Shayna and I’m so stoked you’re here as always — today’s episode is on literally my favoirte topic in the universe when it comes to creative business, which is creative business content creation strategy— I really just want to dive deeepppp on content in 2023, and I want to go hard on quantity and on service, so truly helping people on the photo/video side of my business and the business education side — I am such a huge believer in content marketing and I think brands will win when they go hard on content — can you tell I’m deep into Gary V’s universe!? I’m so bought in though, and if I can get you to buy in just a little I really really really think we can majorly impact the success of your business.
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
2023 CONTENT MARKETING STRATEGY FOR CREATIVE BUSINESS: Defining your marketing goals, crafting consistent value-packed long form content, focusing on quantity for short form content
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
DON’T FORGET TO SNAG THE FREE PDF GUIDE THAT GOES ALONG WITH THIS EPISODE!
CONTENT MARKETING STRATEGY FOR CREATIVE BUSINESS
CREATIVE BUSINESS CONTENT CREATION
What is your goal? What do you ultimately want people to buy/do?
How can you serve your audience related to what you want them to buy/do? What questions do they have? What problems? What do they need to know?
Craft 1 piece of long form content each week related to the above
Break it up into a tonnnn of content for short-term marketing platforms like IG, TikTok, etc.
Email bby
Download the guide above to follow along with the episode!
Tracking the health of your creative business in 2023
Tracking the health of your creative business in 2023: A biz + life update from Shay, all about process oriented vs. product oriented tasks, KPIs, and more!
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
Tracking the health of your creative business in 2023: A biz + life update from Shay, all about process oriented vs. product oriented tasks, KPIs, and more!
psssttt…
join us in the Facebook group, your space for talking all things creativity + business!
BE SURE TO DOWNLOAD THE FREE GUIDE THAT GOES ALONG WITH THIS EPISODE:
TRACKING THE HEALTH OF YOUR CREATIVE BUSINESS
TRACKING THE HEALTH OF YOUR CREATIVE BIZ:
I get v personal w/ pulling back the curtain of my life + biz in 2022
Process oriented vs. Product oriented
KPIs — Key Performance Indicators
Don’t forget to snag the free guide above and follow along!
8 Chris Mai's Burning Itch: A Filmmaker's POV on Innovation and Staying Creative
Chris Mai is an incredible Portland, Oregon based filmmaker serving the PNW + beyond. On episode 8 of the Montana Diaries Podcast, Chris and I discuss everyyyything from balancing family and entrepreneurship, to looking toward the future and trying to envision an end point. Chris has some incredible heart-centered takes on ambition, innovation, creativity, and “the dream.” This is a MUST LISTEN.
Chris Mai's Burning Itch: A Filmmaker's POV on Innovation and Staying Creative
We’ll see if Chris kills me for that title, ha!! You’ll have to listen to our chat to know what that’s about.
Chris Mai is an incredible Portland, Oregon based filmmaker serving the PNW + beyond. On episode 8 of the Montana Diaries Podcast, Chris and I discuss everyyyything from balancing family and entrepreneurship, to looking toward the future and trying to envision an end point. Chris has some incredible heart-centered takes on ambition, innovation, creativity, and “the dream.” This is a MUST LISTEN.
Be sure to go give Chris all the love on Instagram and review the pod on your fave platform! We appreciate it so much.
3 Dawn Charles: Photography, Education, and Entrepreneurship
Dawn Charles is an adventurous wedding and elopement photographer turned educator and the founder of Rise Photo Academy, which Dawn calls "Netflix for photographers." She is the creator of multiple digital products and resources for photographers, including her wildly popular DC presets. Dawn joins the Montana Diaries podcast to talk about her progression from photography student, to intern, to business owner. These days, Dawn's main passion lies with helping small business owners find success in their niche.
WHAT YOU’LL LEARN…
1. Why video is KING online, AKA why YOU should incorporate video into your business strategy
2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment
3. Action steps you can take RIGHT NOW toward incorporating video content!
3 Dawn Charles on Photography, Education, and Entrepreneurship
Dawn Charles is an adventurous wedding and elopement photographer turned educator and the founder of Rise Photo Academy, which Dawn calls "Netflix for photographers." She is the creator of multiple digital products and resources for photographers, including her wildly popular DC presets. Dawn joins the Montana Diaries podcast to talk about her progression from photography student, to intern, to business owner. These days, Dawn's main passion lies with helping small business owners find success in their niche.
I know you'll get as much out of this chat as I did -- make sure to let us know what you thought after you listen!
2 Elise Perpignano: How Glacier National Park Inspired Her Creative Life and Career
Elise Perpignano is a Montana-based artist who specializes in graphic design and oil painting. Elise joins the Montana Diaries podcast to talk all things creativity and business. We discuss the freedom of trying things in childhood, what it feels like to try to cast a practical creative vision and monetize making things, and living outside Glacier National Park.
2 Elise Perpignano: How Glacier National Park Inspired Her Creative Life and Career
Elise Perpignano is a Montana-based artist who specializes in graphic design and oil painting. Elise joins the Montana Diaries podcast to talk all things creativity and business. We discuss the freedom of trying things in childhood, what it feels like to try to cast a practical creative vision and monetize making things, and living outside Glacier National Park.
LINKS
Elise’s Headshot by Mary Kantner Photo
Montana Diaries Videography for Photographers Waitlist
Montana Diaries Creative Vision Workshop
Montana Diaries Hosted by Shayna Lloyd
The Montana Diaries Podcast hosted by Shayna Lloyd || Channel Trailer
Montana Diaries Podcast Channel Trailer
The Montana Diaries podcast is all about storytelling and getting to the heart of creativity, entrepreneurship, and the drive it takes to build a full life for oneself. Host Shayna Lloyd dives into all things creativity, lifestyle, and business, and also sits down with many incredible creatives who come ready to open up about what the "dream" is. Let's talk pleasure and where this all fits into practicality, money, and lifestyle.