“INSTAGRAM IS NO LONGER A PHOTO SHARING APP.”

When head of Instagram Adam Mosseri said that via an IGTV video this summer, I watched as photographers freaked the eff out on photography Facebook groups, on their stories, and yepppp my DMs.

You guys were wondering what the next big photo sharing app is, what to do if you aren’t the ~dance around on video~ type (I see you, I am you, no TikTok dances over here), and what this was going to mean for your marketing strategy for your photo biz.

I totally get it, you’re a photographer! NOT a videographer. But listen up: This isn’t anything new!

Social media algorithms have been favoring video for actual years. Why? Because video content keeps eyes on the screen for longer, and that’s the goal for every social media platform. Google favors YouTube videos in search results because...drumroll, guys: Google owns YouTube.

Long story short: video is king online and should be part of every photographers’ online marketing strategy.

ONLINE VIDEO STRATEGY FOR PHOTOGRAPHERS

This guide is a DEEP DIVE into video marketing for photographers — not only do I provide tangible, actionable strategy for batching video content for YouTube, IGTV, Facebook, TikTok, and Reels, but I take the time to discuss the WHY of it all. Aannndddd this isn’t one of those guides where I throw up information on you that you have no hope of implementing during your busy photo season — I’m a working videographer and photographer, so I freaking get the struggle to implement a content creation strategy. As always, I’m here to meet you where you’re at with what you have

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WHAT’S INSIDE!?

this isn’t one of those guides where I throw up information on you that you have no hope of implementing during your busy photo season — I’m a working videographer and photographer, so I freaking get the struggle to implement a content creation strategy. As always, I’m here to meet you where you’re at with what you have.

  • tangible, actionable strategy for batching video content for YouTube, IGTV, Facebook, TikTok, and Reels

  • why video is king online (know the WHY behind video strategy so that you can make a plan that makes sense for your unique photography business!)

  • How to repurpose, repurpose, repurpose your content!