2023 Content Marketing Strategy for Creative Business

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EVERYTHING you need to know about integrating video into your photography biz without buying new equipment, getting super techy, or wasting your precious time!

 

WHAT YOU’LL LEARN…

1. Why video is KING online, AKA why YOU should incorporate video into your business strategy

2. The leg up that hybrid shooters have in the photo + video industries and why it IS possible to learn with your existing equipment

3. Action steps you can take RIGHT NOW toward incorporating video content!

2023 CONTENT MARKETING STRATEGY FOR CREATIVE BUSINESS: Defining your marketing goals, crafting consistent value-packed long form content, focusing on quantity for short form content

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2023 Content Marketing Strategy for Creative Business

Hellooooo and welcome back to the Montana Diaries podcast, I’m Shayna and I’m so stoked you’re here as always — today’s episode is on literally my favoirte topic in the universe when it comes to creative business, which is creative business content creation strategy— I really just want to dive deeepppp on content in 2023, and I want to go hard on quantity and on service, so truly helping people on the photo/video side of my business and the business education side — I am such a huge believer in content marketing and I think brands will win when they go hard on content — can you tell I’m deep into Gary V’s universe!? I’m so bought in though, and if I can get you to buy in just a little I really really really think we can majorly impact the success of your business.

DON’T FORGET TO SNAG THE FREE PDF GUIDE THAT GOES ALONG WITH THIS EPISODE!

CONTENT MARKETING STRATEGY FOR CREATIVE BUSINESS

CREATIVE BUSINESS CONTENT CREATION

  • What is your goal? What do you ultimately want people to buy/do?

  • How can you serve your audience related to what you want them to buy/do? What questions do they have? What problems? What do they need to know?

  • Craft 1 piece of long form content each week related to the above

  • Break it up into a tonnnn of content for short-term marketing platforms like IG, TikTok, etc.

  • Email bby

  • Download the guide above to follow along with the episode!


hey, photog friend!

If you’ve been wanting to learn videography with the gear you already own, I have a free guide just for you!

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