24 Personal Branding for Creative Business w/ Salima Omwenga
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SALIMA OMWENGA: The founder of UFlourish on Personal Branding for Creative Entrepreneurs
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Personal brand strategist Salima Omwenga speaks to developing her signature system:
“I walked the walk before I talked the talk. Every strategy I am leaving with you, I have implemented in my own life. Every step of our signature program has been tried and tested as I began the process of developing my own brand too. UFlourish is an extension of me, what I have learned along the way, what I wish I knew when just getting started so trust me when I say, you’re in good hands.”
SALIMA OMWENGA
Salima Omwenga is a personal brand strategist and the founder of UFlourish, a platform where driven workforce professionals and entrepreneurs can learn how to develop a strong personal brand that will unlock new career and business opportunities all while living a life they love. She believes anyone that has a gift, talent, skill, or area of expertise can benefit from being intentional about developing a personal brand.
What is personal branding?
Personal branding is a new term to some — it’s how you package what you offer, and how you deliver the offer to your audience. In episode 24 of the Montana Diaries Podcast, Salima Omwenga takes us through her 4 step method of helping creative business owners develop their personal brands.
Salima’s 4 Step Method to Personal Branding
Step 1: Discovery
The discovery phase is all about defining what you love, what you’re good at, and what you flourish in.
Step 2: Development
In the development phase, you’ll brain dump everything that has to do with the voice and messaging of your personal brand. Salima encourages creatives to test their content whenever possible in this phase.
“I practiced how to speak in a cohesive way — I asked myself how I could speak in a way that would help people understand me, and play off their attention spans. On social media, attention spans are extremely short, so I had to think: ‘How can I say this in the least amount of words?’”
Step 3: Design
Many creatives think of “design” as being the most important part of personal branding, but Salima is sure to implement this step later in the personal branding process than might seem intuitive. She explains that in order for a personal brand design to LOOK like the creative, the messaging and voice of the brand has to be on point so that the style can reflect that work.
Step 4: Delivery
None of these steps matter much unless creatives implement a strategy to utilize the personal branding work they’ve done — Salima is sure to offboard clients with batching and messaging tips that will help them succeed with their personal brand.
If you’re interested in learning more about Salima, or working with UFlourish for your personal brand strategy, be sure to check out the UFlourish website.
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