19 Lindsey Roman on stewarding each season in family & business

“Instagram is no longer a photo sharing app.”

When head of Instagram Adam Mosseri said that via an IGTV video this summer, I watched as photographers freaked the eff out on photography Facebook groups, on their stories, and yepppp my DMs.

 

Sooo… I wrote a free guide for YOU, photog friend. This guide is a DEEP DIVE into video marketing for photographers — not only do I provide tangible, actionable strategy for batching video content for YouTube, IGTV, Facebook, TikTok, and Reels, but I take the time to discuss the WHY of it all. Aannndddd this isn’t one of those guides where I throw up information on you that you have no hope of implementing during your busy photo season — I’m a working videographer and photographer, so I freaking get the struggle to implement a content creation strategy. As always, I’m here to meet you where you’re at with what you have

20 Lindsey Roman on stewarding each season in family & business

psssttt…

join us in the Facebook group, your space for talking all things creativity + business!


Image from iOS (1).jpg

Meet Lindsey

Lindsey Roman is a business educator, social media marketing guru, and photographer based out of Lawrence, Kansas. She’s one of the founders of The Heart University and she co-hosts The Heart & Hustle Podcast, a business podcast for creative entrepreneurs. Lindsey’s mission is to help women know their worth, value, and identity in who they are and boldly do what they were created to do. When she’s not speaking, teaching, or dancing on Instagram, you can find her spending quality time traveling and adventuring with her daughter, Eloise, and husband, Andrew.

LINDSEY ROMAN

Lindsey Roman is a business educator, social media marketing guru, and photographer based out of Lawrence, Kansas. She’s one of the founders of The Heart University and she co-hosts The Heart & Hustle Podcast, a business podcast for creative entrepreneurs. Lindsey’s mission is to help women know their worth, value, and identity in who they are and boldly do what they were created to do. When she’s not speaking, teaching, or dancing on Instagram, you can find her spending quality time traveling and adventuring with her daughter, Eloise, and husband, Andrew.

From acting to photography

As a child, Lindsey’s dream was to be an actor like the girls she saw on Disney Channel — Lizzie McGuire, where ya at!? She went to school for theater and business, but during her time in college she eased into photography as she learned how to use her camera in manual mode and slowly found her passion for photography and business.

It didn’t feel like letting go of a dream, which I think is so beautiful, because it was truly leaning into the Lord and asking him what he had for me in that season of life.
— Lindsey Roman

Lindsey feels strongly about stewarding what she has in the present well, so I had to pick her brain about that mindset because contentedness and patience are the two things I have to be the most mindful of — they do not come naturally for me!

Being content in the present

Part of finding contentedness in the present is realizing that there will always be new goals — there is always an element of wanting “more.” One of the ways Lindsey finds her gratitude is to recognize how proud the “five years ago” version of herself would be of what she has accomplished today.

Different seasons in business

Lindsey’s found herself in quite a few diverse seasons of business — her husband’s stint in the coast guard brought her and her photography business to Hawaii, which cemented her as a destination elopement photographer. She kept getting requests for mentorships, but felt hesitant. It wasn’t until her friend and fellow photographer Evie Rupp pitched the idea of a partnership putting on in-person workshops that she reluctantly agreed to step into the education space.

I think it’s the curse of knowledge — that we forget that we know things that others don’t. There’s always people who want to learn from us even if we don’t know everything.
— Lindsey Roman

Lindsey and Evie’s first Heart Workshop sold out, and she said that experience clued them in that they had knowledge that people wanted. As they kept putting on workshops, their email list grew thanks to the waitlists, and they knew the model wasn’t sustainable with the demand. They wondered how they could steward what they had been given, and their online business education platform was born. The Heart University launched with an online photography course and a podcast. Today, the podcast and course are still going strong, but they’ve expanded their offerings to include a shop with many tools to help others succeed in business, and apparel.

Motherhood and business

Lindsey and I are similar in that neither of us saw ourselves as mothers — we both had internalized beliefs that motherhood meant being “stuck,” and that you couldn’t be successful or have ambitions and have kids. When I first heard Lindsey’s perspective on motherhood on another podcast, it completely changed me and made me feel more empowered to step into motherhood myself.

She explains that she felt stubborn about having kids until she befriended a mother who embodied a lifestyle that Lindsey didn’t realize could exist — she saw that motherhood didn’t have to mean completely changing her lifestyle, plastic toys, a destroyed house, or a lack of sleep. You guys…when I tell you I found Lindsey at the perfect season of my own life, I mean it.

I always believed the lie that children were dream suckers — if I could say anything to anybody listening that resonates with that, from this side, that’s straight up bull-crap. You have a limited mindset. And I say that because it was me. You can raise your children to grow up and do what they want to do by being an example.
— Lindsey Roman

Lindsey and I both feel strongly that fitting your children into your life rather than changing your entire life for your children is key. She says that many people make the mistake of making their children “the God of their lives,” and instead she advocates for bringing children into the adventure you’re already on.

Resisting the urge to multitask

Lindsey opened up about the reality of motherhood and business — she is clear that “work time” and “family” time can not be multitasked, especially when her daughter became mobile and more aware of what quality time was.

If you’re taking my sound-byte from back when I was saying ‘you can do both, you can do it all,’ and when I’m saying ‘you can do it all’ I’m not saying ‘at the same time.’ You CAN be a business owner, you CAN be a mom — but there is a balance.
— Lindsey Roman

Learn more from Lindsey

This freaking woman is absolutely full of amazing, tangible life + business advice like what she dropped in this episode, so please go check her out on Instagram @mrslindseyroman — the links to her website and the Heart University are below! If you loved this episode, then please rate and review the Montana Diaries Podcast on Apple Podcasts! It helps so much when it comes to getting amazing guests like Lindsey.


hey, photog friend!

If you’ve been wanting to learn videography with the gear you already own, I have a free guide just for you!

Previous
Previous

20: Your most productive and profitable schedule w/ Hannah Murphy

Next
Next

18 Rocky Mountain Bride Editor Mackenzie Stevens on Allll Things Magazines and Submitting