“Instagram is no longer a photo sharing app.”

When head of Instagram Adam Mosseri said that via an IGTV video this summer, I watched as photographers freaked the eff out on photography Facebook groups, on their stories, and yepppp my DMs.

Sooo… I wrote a free guide for YOU, photog friend. This guide is a DEEP DIVE into video marketing for photographers — not only do I provide tangible, actionable strategy for batching video content for YouTube, IGTV, Facebook, TikTok, and Reels, but I take the time to discuss the WHY of it all. Aannndddd this isn’t one of those guides where I throw up information on you that you have no hope of implementing during your busy photo season — I’m a working videographer and photographer, so I freaking get the struggle to implement a content creation strategy. As always, I’m here to meet you where you’re at with what you have.

Silo Skincare Owner Morgan Ser Voss on Digital Sales and Social Media

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Morgan Ser Voss

Morgan Ser Voss is the owner of Silo Skincare, which is Montana-based skincare made for the wild women who lead an active lifestyle and want affordable, all-natural products that won't hold them back. How pithy is that tagline, like come on!? Morgan is the sweetest soul and I just know you’re all going to fall in love with her and her goats the way I have — in this episode, she talks alllll about following in her grandma’s footsteps and adapting a farmers’ market-style business to the digital age we live in. If you are in the weeds with growing your small business and navigating social media marketing and digital sales, this episode is for you — Morgan is incredibly honest and vulnerable about what it is to transition from a maker to a business owner while still working a day job, andddd what it is to be intentional about being content in your current circumstances without losing your ambition. She is amazing, so please please please review this episode and gas her up on social media!

It all started when Grandpa snagged some goats…

One day, Morgan’s grandpa spontaneously picked up some free goats he saw on the side of the road. Yepppp… that’s all it took for grandma to start her goat soap business! Morgan and I chat about creativity, and how following the smallest threads of curiosity can compound into something big.

Childhood Nostalgia

Some of Morgan's fondest childhood memories of her grandma include watching her work in the soap shop, and taking her products to the farmer's market every week. When it was time for Morgan to go into business for herself, however, she knew she couldn’t sell in the same way that grandma did. The way forward was to go into digital sales.

Getting Silo Skincare Online

Morgan created her own website and charged forward with learning social media marketing, and strives to bring the personal "Farker's Market" feel to her online space. Morgan documents her life and work for her customers, who know that they're buying authentic, natural, handmade Montana skincare products thanks to Morgan's daily behind the scenes look into the process.